That's what changed a TON between my first story branch (the mid one), the one I made pre 3-month-break (long story, I'll lore drop eventually) and the ones that came after (the two I consider actually well-made); clickbait. I built those early chapters around catching people's attention and giving them what they want (sex) as fast as possible. Now I try to make a real story :)
I usually name my chapters whatever first comes to mind; sometimes that’s a rambling sentence, sometimes it’s a pun. 99% of the time it’s comedic in nature
There are several reasons why the numbers might go up and down. E.g. hub chapters (loops), branching points, links from other sites, publishing multiple chapters at once, ...
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